Created for those unexpected moments when you're out and about and find yourself needing a bottle opener, a ruler, a way to untangle your headphones, or simply a little reminder of someone you love.
Each piece is made from laser-cut sheet metal, transforming a flat surface into a collection of small, practical tools. All while staying true to ASEREJE BRAND's visual identity: a little messy, a little nostalgic, and unapologetically playful. Made for messy girls who love thrifting, stealing from their grandma`s.
Watch more at aserejebrand.com
Each piece is made from laser-cut sheet metal, transforming a flat surface into a collection of small, practical tools. All while staying true to ASEREJE BRAND's visual identity: a little messy, a little nostalgic, and unapologetically playful. Made for messy girls who love thrifting, stealing from their grandma`s.
Watch more at aserejebrand.com
Working with
ASEREJE BRAND
ASEREJE BRAND
FW 2026
The ones above are the final digital prototypes for each charm.
With just one single material, the collection is capable of becoming a whole family of objects. Every charm, every sheet of metal, has a low-relief engraving to create subtle textures with just three colours: white, grey and black. By keeping the same material, manufacturing technique, each piece maintains a cohesive identity while serving a completely different purpose.
WIREPHONES WRAPPER
A charm for easy cable winding, knot avoiding and wirephones finding. Because nobody has time to spend ten minutes untangling their headphones. Meant to hang from your bag, belt or keys.
SUBTLE OPENER
A charm made for bottle opening discreetly. Your little secret weapon for spontaneous drinks and unexpected situations. Meant to hang from your bag, belt or keys.
PORTRAIT KEYCHARM
A charm for keeping your loved ones close, even when they're not. A tiny personal keepsake to carry wherever life takes you. Meant to hang from your bag, belt or keys.
TINY RULER
A charming ruler for measuring your patience. Available in both centimetres and inches, because sometimes you just need to know how big (or how bad) things really are. Meant to hang from your bag, belt or keys.
STOLEN KEYCHARM
A charm tag to remember where your closet began. A little tribute to second-hand treasures, questionable borrowing habits and the best finds that were never really yours. Meant to hang from your bag, belt or keys.
REMINDER KEYCHARM
A charm with a special date reminder. Because some dates are worth carrying around, and forgetting them is simply not an option. Meant to hang from your bag, belt or keys.